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Publishingâs Ratner moment: why eBooks are not âstupidâ
February 27, 2018 11.27am EST
shandrus via Shutterstock.com
Bronwen Thomas
In the days before social media â and, presumably, media training â Gerald Ratnerâs description of some of the products sold in his chain of jediellers as âtotal crapâ became a byword for the corporate gaffe. Recently the chief executive of publisher Hachette Livre, Arnaud Nourry, seems to have suffered his own âRatner momentâ when he described ebooks in an interview with an Indian news site as a âstupid productâ.
The interview, which was intended to address the future of digital publishing and specific issues facing the Indian publishing market, was widely misquoted and Nourryâs comments taken out of context. But there is no denying the fact that the publisher criticises his own industry (âWeâre not doing very wellâ) and attacks ebooks for lacking creativity, not enhancing the reading experience in any way and not offering readers a ârealâ digital experience.
Some commenters on social media welcomed Nourryâs comments for their honesty. They highlight his seeming support for the idea that publishers should be championing writers and artists working to exploit the creative potential of digital formats to provide readers with experiences that may be challenging and disruptive, but also exhilarating and boundary pushing.
But many of the 1,000-plus commenters reacting to coverage of the story on The Guardianâs website spoke out against âfiddling for the sake of itâ â claiming they were not interested in enhanced features or âgamified dancing baloneyâ borrowed from other media. They also listed the many practical enhancements that ebooks and ereaders do offer. The obvious one is the ability to instantly download books in remote locations where there are no bricks and mortar bookstores. But there are other less obvious enhancements, including being able to instantly access dictionary and encyclopedia entries (at least if you have wifi access) and the option to have the book read to you if you have visual impairments.
Elsewhere, Australian researcher Tully Barnett has shown how users of Kindle ereaders adapt features such as Highlights and Public Notes for social networking, demonstrating that even if ebooks are not that intrinsically innovative or creative, that doesnât necessarily mean that they canât be made so by imaginative users.
Nourry clearly isnât averse to the provocative soundbite â in the same interview he went on to say: âIâm not a good swallowerâ when asked about mergers and conglomeration in the publishing industry. On the other hand, he also seems very aware of the special place of books and reading in âculture, education, democracyâ â so his use of the word âstupidâ in this context is particularly inflammatory and insensitive.
Dear reader
My research on digital reading has taught me that debating books vs ereaders is always likely to arouse strong passions and emotions. Merely mentioning the word Kindle has led in some instances to my being shouted at â and readers of âdead treeâ books are rightly protective and passionate about the sensory and aesthetic qualities of physical books that the digital version possibly canât compete with.
Mother and daughter Barbara and Jenni Creswell enjoyed Anne of Green Gables in both print and ebook format. Ray Gibson, Author provided
But, equally, my research has shown that enhancements in terms of accessibility and mobility offer a lifeline to readers who might not be able to indulge their passion for reading without the digital.
In my latest project, academics from Bournemouth and Brighton universities, in collaboration with Digitales (a participatory media company), worked with readers to produce digital stories based on their reading lives and histories. A recurring theme, especially among older participants, was the scarcity of books in their homes and the fact that literacy and education couldnât be taken for granted. Our stories also demonstrated how intimately reading is connected with self-worth and helps transform lives disrupted by physical and mental health issues â making comments about any reading as âstupidâ particularly damaging and offensive.
I would like to know if Nourry would still call ebooks stupid products after watching Mary Bishâs story: My Life in Books from our project. A lifelong reader who grew up in a home in industrial South Wales with few books, Mary calls her iPad her âbest friendâ and reflects how before the digital age her reading life would have been cut short by macular degeneration.
As well as demonstrating that fairly basic digital tools can be used to create powerful stories, our project showed that the digital also makes us appreciate anew those features of the physical book we may take for granted, the touch, smell and feel of paper and the special place that a book handed down from generation to generation has in the context of family life.
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Doggzilla
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For readers, many live in areas served by public libraries have access to ebooks. The ebook catalog isnât complete, by far, by is now pretty significant. In the past, you would travel to the library to search or browse for print books. Now, you can obtain ebooks online form these libraries without leaving your home, for free. And no trip to return the book.
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