I'm still trying to get the details on this, but the below is what I have so far.
TheRightStuff.biz started off about 2016 or so as an edgy political blog with libertarian views. Various authors contributed articles, some good, some shitty. Seventh Son/Sven noticed one of the authors seemed to stand out from the rest - a guy called Mike Enoch. Sven owned a hardware store, mostly selling paint, but was an amateur musician and had audio expertise. He arranged a podcast with a couple of people from the blog.
Mike Enoch was a grumpy, thoughtful Javascript developer from New York with a Chabad Wife and a deep nihilistic streak.
Bulbasaur was a libertarian Southerner who liked to call out the shitty behaviour he seen in society.
Ghoul was a fairly reactionary guy with two gay moms who wanted some sort of standards in life.
Alex was a mad cycling enthusiast and paramedic, he would pontificate on medical things and share stories of his work.
Lots of spots, including the Chateau Autiste, Kimmy Goebbel's Shower Chamber, the Merchant Minute with Morrakiu, etc.
The podcast exploded in popularity. Over time Bulbasaur and Ghoul dropped out. Eventually Mike had some sort of mini-crisis as a reaction to some black riots (Freddy Gray or some shit) and gave up on gay jedi multiracial democracy, and declared himself full White Nationalist. TRS expanded to a "radio network" and added a lot of affiliated shows, like Fash the Nation, The Fatherland and The Absolute State of Britain.
Eventually Mike lost his job working at some ePublishing company, and the crew wanted to do podcasting full time, so they implemented a paywall. This quickly accumulated them a stack of money, and the quick success Mike and Sven had attracted others.
Eric Striker came along and Mike befriended him, impressed with his keen intellect and encyclopedic knowledge of jedi history. Eric, real name Jordan, was a short latino working class guy with a genius mind but poor manners and poor ability to work with others. Sven was put off him instantly, turned off by his lack of hygiene and abrupt nature, but Mike overlooked these imperfections and worked with him to put out the Strike and Mike Podcast on Tuesdays, which were heavily focused on the jedi role in events and the jedi perspective.
Mike Enoch and TRS worked with other self-identified "rightists" during the brief "alt-right" phase, which included Mike Enoch appearing on stage with Richard Spencer at the University of Florida, and doing a number of online collabs with the DailyStormer's Andrew Anglin and Andrew Aurenheimer.
Warren Balogh, the son of a National Alliance leader, and husband of animator and former Pittsburgh Steelers Pistachio Girl Emily Youcis, started guesting on podcasts.
Around this time the Traditionalist Workers Party fell apart after a wife-swapping scandal ignited infighting, and their third in command, Tony Hofstader, bent Mike Enoch's ear. Eventually the idea of the National Justice Party (NJP) was formed. The idea was that the NJP would do real life activism, while TRS would concentrate on the podcasting business. Some TRS people, like Sven, hated the NJP and seen it as a threat to the success of TRS, but Mike Enoch was determined to try real life political organising.
The NJP did a number of real life events, such as protesting outside the White House against the ongoing genocide in Gaza, and protesting the cover up of the anti-white terrorist attack in Waukesha. They appealed to whites in explicitly racial tones, and openly named the jedi and called out anti-White bias. However they were also explicitly national socialist with fairly strong traditionalist moral tendencies, so were never destined to have more than a limited appeal.