When most people think of
nike air max zero essential, they think of superstar athletes like Michael Jordan, Mia Hamm, and Tiger Woods. When Nike’s own employees think of their company, they think of a retired university track coach, an Olympic runner whose career ended tragically in a 1975 car crash, and a so-so athlete whose achievements as an entrepreneur far outpaced his accomplishments as a runner.
Almost 30 years ago,
nike air max 2017 men's running shoe was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
During the 2016 Olympics,
nike air vapormax flyknit pure platinum put female athletes in the spotlight in its popular "Unlimited" ad campaign—and it promoted diversity in its own business. In 2016, the majority of the company’s employees were minorities, and women made up 48% of its global workforce.
While
nike air vapormax asphalt grey has always been a fashion powerhouse, it gained credibility by first making sure its shoes and gear worked for athletes. Anyone can make a t-shirt or a pair of canvas kicks, but customers who trust Nike's performance gear are more eager to buy its products to wear off the court.
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