Supreme’s
supreme clothing for sale is strong. The undisputed king of street and skatewear, we’re always waiting for the next drop. Not-so-basic tees, hoodies and sweaters define the collection. Our edit of men’s clothing shows off the brand’s unique identity with big branding, big collaborations and big moods.From the eye-catching logo to the limited product releases and artist collaborations, over the past 20 years, Supreme has transitioned from a small skateboarding store in New York to a $1 billion streetwear company. But for its fans, Supreme is more than just a brand. It's often an obsession and an entire subculture of its own.
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In April 1994, Supreme opened its
supreme menswear on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. At its core was a group of neighborhood kids, New York skaters, and local artists who became the store's staff, crew, and customers.Supreme grew to embody downtown culture, and play an integral part in its constant regeneration. Skaters, punks, hip-hop heads - the young counter culture at large - all gravitated toward Supreme.Over 24 years, Supreme has expanded from its New York City origins into a global community; working with generations of artists, photographers, designers, musicians, filmmakers, and writers who defied conventions and contributed to its unique identity and attitude.
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The most iconic
supreme outlet design is their box logo, originally, simple white, italic lettering over a plain red background. This design so closely echoes the work of conceptual artist Barbara Kruger that it is hard not to see it as a direct copy, and copyright theft is something that's in Supreme's DNA.Supreme's appropriation of images is one of the keys to its popularity. Pop-cultural imagery and logos are copied and adapted in a way that makes the designs feel more like contemporary art or graffiti than a big fashion brand. Supreme's first branded T-shirt was simply a photo of Robert De Niro in the film "Taxi Driver" along with the iconic red-and-white logo. And the company's use of often unlicensed imagery has led to Supreme being served cease-and-desist letters from Louis Vuitton, the NHL, and the NCAA.
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Much like obsessive fans of a sports team that ritually unite to support on match day, Supreme loyalists line up at its stores on “drop day.” Each and every week, the brand will launch a limited-run of new products that are all guaranteed to sell out.Even though prices for products immediately hike on the resale market, Supreme still maintains its rarity, fairly standard pricing, and a short-run of products, despite knowing full-well they could charge more and sell more. It’s a patchwork of reasons that makes Supreme so addictive, but it’s fair to say Supreme is more than “a thing” at this point, it’s the sovereign ruler of
supreme t shirt price.
