what is with americans and cheetos, I've never actually seen anyone buy them here but I'm constantly seeing filthy recipes where they shoehorn those hot ones into any greasy food they can think of
It's basically salt flavoring. IDK, something about them, it's like you get the same chemical rush as "I killed an animal and I'm going to consume it now". I don't know what cheetos even taste like, I just know it's a magic lever you can press for a reward response followed by a sense of guilt and self-disgust.